Selected Works of Joel Colombo

Red Estrategia

Red Estrategia is a blog network from latin america, and it’s content is segmented in different topics and themes.

This project was divided in three stages:
The first step consisted in developing a brand capable of functioning with different reading levels and able to identify each blog of the network. The brand had to be simple enough (almost as an iconic figure) so it could adapt in different sizes and usages, and generate a strong identity as well.

In a second step, I had to design all the graphic pieces for each blog, so they could relate each other with the new brand, since at the beginning each blog had it’s own identity and no relationship whatsoever with the rest of the network.

The last step consisted in designing the general structure for each one of the blogs. I created a wordpress theme maleable enough so it could adapt for each specific scenario, being able to rearrange the different content modules, ads, and so on.